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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
2025: New year resolutions or a new year revolution? Is 2025 the year of reckoning for food and farming?
Here’s a look at what we’ll likely see, what we might see if the stars align, and what we’d all love to see—broken down for consumers,...
Dec 13, 20243 min read
Labelling - what do they all mean?
Food labelling has long been a problem, the ability to recognise and identify food labels and understand what they mean is something we...
Dec 10, 20246 min read
Succession and female farmers
Clare and the kids on a tractor Our director Clare was invited by Deputy Editor Aby Kay to comment on some interesting results they had...
Dec 10, 20241 min read
Inheritance Tax isn't THE issue for British farming, but it might be the one that breaks it.
It wasn't the inheritance tax that sounded the death knell for British farming...but it was the final nail in the coffin of the...
Nov 2, 20243 min read
What do the foodies need to know about the 'Recipe for health' The new plan to fix our broken food system from the House of Lords?
Published today, this report promises to brings into sharp focus the UK's ongoing struggle with diet-related health issues. If it sounds...
Oct 24, 20243 min read
Organic Optimism - expanding acreage is not the only challenge faced by the organic market.
Organic Optimism and the unanswered question of how to meet the targets
Oct 12, 20244 min read
Building Communities, Not Just Transactions: How Market Research Ensures You’re Reaching the Right Audience
In today’s fast-moving food and drink landscape, consumers want more than just products, they want to feel like part of something...
Oct 10, 20243 min read
Numbers Matter but So Does the Story
The most important things are often the hardest to measure. In an era where AI and data-driven strategies are transforming the way...
Oct 8, 20242 min read
What keeps farmer's awake at night?
We recently updated the sign up questions we ask farmers when they join our farming panel, Five Bar Gate. We have now included an open...
Sep 20, 20243 min read
Why build a farmer research community?
Grounded Research has been researching farmer opinions for over 30 years. Pre 2022, when we started Five Bar Gate, it was standard...
Sep 17, 20242 min read
DIY Market Research - Where to start as a food and drink start up
If I was a marketer and had no budget for research… here’s what I would do…by a market researcher who used to be in marketing…. It’s...
Sep 17, 20246 min read
Meet our three new team members!
We have had a busy few months and so have been able to grow our team and support our clients with a unique strategic research and...
Sep 16, 20242 min read
First Week Back! Here is what you missed!
Welcome Back: The Post-Summer Catch-Up in Food and Drink It is the first week for lots of people to get back to 'normal', kids on...
Sep 12, 20245 min read
We spoke with Cambridge Marketing College about Market Research...Listen to the Podcast!
Clare Otridge, Director at Grounded Research speaks to Cambridge Marketing College on conducting Market Research for Marketers
Sep 12, 20241 min read
AI in Agriculture - how it can help your marketing and decision making - free event
Grounded Research will be supporting Agri Web Media as a guest speaker at their Marketing Strategies for 2025 event. We will be sharing...
Aug 20, 20241 min read
Category Review...14 hours of research crammed into in 60 seconds or less!
Our Director, Clare Otridge was invited to join Debbie Davis on a category review for one of her clients earlier in the year. she tells...
Aug 20, 20241 min read
the Crusade against Data fraud continues...should consumers be concerned about UK Megafarms?
Should we as consumers be concerned about ‘megafarms’ as reported by the BBC? If the data was actually accurate…you might consider it. At...
Aug 20, 20242 min read
Tackling Data Fraud in Agricultural Market Research: A Call for Vigilance
Another week, another instance of survey fraud in farming...the irony is not lost on us that it comes the same week as my appearance on...
Jul 12, 20244 min read
Why Re-Gen needs a Re-Brand
Why Regenerative Farming Needs a Rebrand
Jul 12, 20245 min read
What the Schöff?
How did Schofell become a mega brand in agriculture?
Jul 3, 20246 min read
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