Our Projects
It takes a special kind of person to make a career out of wanting to know why people think, feel, act and say what they do.
It's not a job for everyone. Which is why so many of our clients trust us to get the answers they need for the challenges they have. We predominantly stay within the food and agriculture sector - but as you will see from below, our research has taken us outside our main sector for some projects we can't turn down. Opinions is our currency after all!
Our Work
Pilgrim's
We recruited 100 taste testers from our panel who reflected the Waitrose customer profile to sample 10 new flavours of sausage for both raw and cooked product. The research confirmed the direction that future NPD would take for Pilgrims.
Greenyard Fresh
The pandemic brought new opportunities in healthy snacking so we undertook a 'mock shop' experience with panellists to understand more about what attracts them to certain dried fruit and nuts for snacking. Greenyard Fresh were able to better understand their customer and develop a strategy to support growth of the category.
NFU Countryside
We have been working with the membership team for almost 10 years to provide insight on how to make their member communications one of the most well received in their sector. As well as working with the countryside membership team, we have worked with growers and members of some particularly sensitive or conflicting issues facing farming and enjoyment of the countryside.
'Great collaboration in an open and transparent way to help us achieve our outcomes in a complex project. Fantastic partner in these projects.'
Renaud Loesel | Account Manager | Ipsos
Worldwide Fruit
How do consumers feel about a 'red on the inside' apple and will it topple some of the market leaders. Worldwide fruit wanted to understand appeal and preferences and how their new variety of apple would perform in a crowded market.
MM Flowers
We created a mock-up shop representing M&S at The Research Hub and gathered the views of 50 M&S shoppers on what they would prefer to see with regard to the flower offer when they shop the fixture. This has resulted in M&S taking on board recommendations from MM Flowers to create a market stall look and feel in many of their stores.
Zespri
If you know you know - once you go golden you don't go back to green. Zespri wanted to understand consumer perceptions of the Golden Kiwi in the UK to inform their marketing, retailer pitches and positioning. The product testing was so successful we have people speaking about it as one of their favourites.
'We were very happy with the work completed on this project and the standard of reporting under tight time scales and challenging supply chain issues.'
Hannah Martin | COO | Worldwide Fruit
IPSOS
Ipsos commissioned us as part of a wider European project to undertake research among UK farmers on behalf of Bayer Cropscience. We spoke with 200 UK farmers on environmental concerns for decision makers in the sector. The research informed Bayer's UK strategy and the wider global approach.
Basis
We have worked with BASIS for over 5 years to support them in understanding their membership proposition, the competition, the quality of courses they offer and overall member satisfaction.
Natural England
We investigated the success of the Permissive Access programme run by Natural England over 10 years. We gathered feedback on their views on the success of the scheme and if they planned to continue once the scheme was over.
'The team are passionate about consumer research, working very hard to deliver the very best, informative and robust research finding.'
Commercial Director | Greenyard Frozen
Oddbox
Oddbox came to us with a challenge to support them in developing an exciting new product range - we used AI to really get under the skin of their customers and develop a product that would encourage repeat purchases and reflect the feedback on how people actually used it at home.
Forest Research
We have worked with Forest Research, part of the Forestry Commission to better understand their stakeholders, the general public and perceptions of trees across the population.
Barfoots
Barfoots needed consumer opinions on some exciting new packaging concepts for sweetcorn as well as a full taste review of the product. We couldn't keep our paws off the samples in the office and it seems they were on to something as we had exceptional feedback from the at home taste testers too!
'The report allowed us to make key decisions for our business strategy moving forward. The team were an extension to our internal marketing team. Access to a consumer panel that genuinely reflects our customer base was essential in providing robust research we could rely on.'
Clare Dean | Director | Mara Seaweed
Tenderstem
When you are one of the world's most successful brands in fresh produce, what do you do? More research of course! Tenderstem needed to understand how consumers used the product and what could be next for the brand with some at home taste testing.
Fairfield's Farm
What does good taste like? We worked with Fairfields Farm to find out who is doing the best flavours in the market and what makes them great.
British Horse Society
Understanding the reputation for delivering equestrian qualifications and how to improve the offering, remain competitive and engage members in what they do.
'England Marketing have been fantastic to work with…a very thorough project delivered in tight timescales giving us invaluable insight on our new product. '
Kim Barfoot-Brace | Director | Barfoots of Botley
Tower Bridge
The Tower Bridge team wanted to know more about their visitors - how did they get there, how much they planned ahead and what they thought of the site...especially in comparison to other landmarks. We delivered online quantitative research as well as on site fieldwork to get them the answers they needed.
Roussellot
200 women in the middle of lockdown were more than willing to test out the latest in skin, hair and nail supplements. We took them over a 3 month trial period documenting weekly any differences they felt with two variants of a collagen supplement and one sneaky placebo!
The Senator Group
The research included qualitative interviews, facial recognition, speech detection, neurological scans and a full nationally representative quantitative study...then it got complicated.
We sought to understand the motivations behind the happiness of a hybrid workforce and the results were nothing like you would expect as we implemented Theory of Planned Behaviour and psychology to understand what was happening inside respondents minds!
