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About us

We are the only agency to operate across the entirety of the food and agriculture supply chain - not just in market research, but also in researching market opportunities. We cover everything from sustainability and net zero challenges on farms and landscapes, through to how consumers buy and prepare their groceries. 

Our Story

It started as an idea around a kitchen table in 1994 to conduct research over the phone with hard to reach audiences...

What followed was 30 years of evolution as the pace quickened, industries shifted, the internet evolved and priorities changed. 

We started off as England Marketing and changed our name for our 30th birthday to Grounded Research to better reflect what we did and where we are going. We still hold the same values as we did three decades ago, to be curious, have a hunger to learn and commit to going above and beyond. It's important that some things stay the same.

Now we offer the most comprehensive research services covering the length and breadth of the food supply chain, from Farmers to Consumers and across the environment, sustainability, land use, food production,  logistics, packaging, processing and everything in between. 

We will devise tried and tested methodologies, or design bespoke solutions to the most complex research requirements. This means incorporating traditional techniques as well as analysis and insight reporting that is specifically developed for your project requirements. 

Our Values

Our focus is on squeezing the best insights and observations from every project. We aim to always be curious with a hunger to learn more. We think outside the box and don't stick to the status quo if the project needs something special. We can turn on a sixpence and can adapt and move with the needs of the project...because research is about discovering the unknown, a plan can only take you so far.

Team meeting
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Team meeting
taste research example

We have an in house team of research specialists with some pretty niche industry knowledge to brig you a winning combination for projects.


Our project managers, supported by a network of industry experts and a team of research executives across the country, can draw on skills in data science, qualitative and quantitative research, consumer marketing and psychology, communications and audience engagement for each job. 


By operating this way, we can remain agile and flexible in this fast-paced, multi-disciplined and ever-changing industry. Get in touch with us to find out more.

The Team

Jan England

Managing Director

Clare Otridge


Kara Webb

Head of Tech

Marie Charles

Research Manager - Agriculture

Ellie Burgess

Panel Manager

Wendy Butler

Senior Researcher

Rebecca Chantrell


Michal Kochanowicz

Software Developer

Andy Richardson

Executive Director

Could it be you?

Insight Manager - Food and Drink

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