Full Service List
We aim to tailor our research to the requirements and objectives you have, but sometimes it is handy to get a full breakdown of what we can do for you as it might shape your research brief or objectives.
Qualitative Research
Dive deep into the minds of your customers with our qualitative research services. From focus groups to ethnography, we help you uncover the emotions, motivations, and perceptions that drive consumer behaviour. Whether you’re exploring new ideas, testing concepts, or understanding cultural nuances, our qualitative methods provide the rich insights you need to connect with your audience on a personal level.
Focus Groups
Get straight to the heart of what your customers think with our lively focus groups! Whether in-person or online, we bring together real people to dish out honest opinions that’ll spark your next big idea.
In Depth Interviews
Want to dive deep? Our one-on-one interviews in person or over video get deep into the subject matter for more concise findings or greater understanding of a specialist subject.
Ethnography
Step into your customers' shoes—literally! Our ethnography services let us observe people in their natural habitats, at home, in shops or with their friends and family. We uncover the real-life influences behind their choices. It’s like being a fly on the wall, but with better insights.
Quantitative Research
Numbers tell the story, and our quantitative research services are here to provide the data-driven insights you need to make informed decisions. Through surveys, tracking studies, and advanced analytics, we help you quantify attitudes, behaviours, and preferences. Whether you’re sizing up the market, testing a product, or refining your pricing strategy, our quantitative methods deliver clear, actionable results.
Surveys
Quick, easy, and insightful—our surveys gather the data you need from the people who matter. Whether online, by phone, or even by mail, we get the answers that drive smart decisions from even the hardest-to-reach audiences.
Tracking Studies
Keep an eye on the big picture with our tracking studies. We monitor how your brand, ads, or customer satisfaction evolves over time, so you’re always in the know.
Panel Studies
Need a reliable source of ongoing insights? Our panel research services give you access to a ready-made group of respondents. We can use our own specialist panels or utilise our global panel partners to find the right audiences for your research.
Conjoint Analysis
What does your audience really value? We can undertake bespoke conjoint analysis to uncover the trade-offs they’re willing to make in everything from product features and services to policies and planning.
Segmentation Studies
Our segmentation studies divide your market into distinct groups, by demographics, activity, behaviours or psychographics, helping you tailor your messages and offerings to different audience types.
MaxDiff Analysis
If you want to know how to prioritise product attributes or features, services or functions, we can support your work in figuring out what is important and to who.
Something different...
We have a few tricks up our sleeves that other agencies just won't be able to match.
Workshops and Co-Creation
If a focus group isn't what you are after, a workshop or co-creation session might be a better approach. It offers clients the opportunity to get deeper insights and explore options in greater detail than sitting on the sidelines.
Diary Studies
Paper diaries have been a tool in the research kit for years - now much of the research is undertaken digitally using a range of data collection including video, audio and text. They can work in tandem with other research or standalone.
Usability Testing
We test the user expereince of websites and apps through to how people cook with cooking sauces and product packaging. We can help figure out how your customers are using products, where their pain points are and what they would like to see done differently!
Communities
As well as growing our own communities, we undertake the same for our clients. Short term or long term, we tailor the interaction and communication channels to suit the research objectives. Perfect for catching trends as they happen and keeping your finger on the pulse.
Customer Stories
Storytelling is vital for many marketing messages to land well with the audiences they are targeting. We can help your team to source the insight and find the stories to drive your marketing messaging.
Mystery Shopping
Curious about what customers really experience? Our mystery shopping services send undercover shoppers, users or applicants through your processes and those of your competition to check out your stores, websites or establishments giving you the real scoop on service, quality and customer satisfaction.
Our Own Consumer Panel
Our own panel of consumers have been recruited to take part in research relating to food, how it is produced and how it arrives in their kitchens encompassing all elements of the supply chain from Farm to Fork. For more information on our panel, please click here.
Our Own Agricultural Panel
We have curated a panel of over 800 farming decision-makers over the years from across the UK. Find out more about who they are and why they choose to work with us on research in agriculture here.
Neuroscience
Discover what truly drives your audience with our Neuro Networking services, combining EEG, eye-tracking, facial coding, and GSR for a 360-degree view of consumer reactions. We measure brainwaves with EEG to tap into emotional engagement, track eye movements to see what captures attention, analyze facial expressions to decode genuine emotions, and use GSR to gauge physiological arousal. This powerful blend of neuroscience techniques reveals deep, subconscious responses to your marketing, giving you the insights needed to create campaigns that resonate on every level.
Our Network
Needing to build our own research community and have control over the quality of the research participants has led us to having the ability to offer tailored recruitment studies to other service providers and consultants seeking quality and accuracy in participant recruitment.
Taste Testing
We have testing facilities and a professional network of specialists who can support your NPD development and innovation.
We have worked with chefs and food scientists to develop data-driven approaches to research in food and drink.
