Grounded Research
AI in Agriculture - how it can help your marketing and decision making - free event
Grounded Research will be supporting Agri Web Media as a guest speaker at their Marketing Strategies for 2025 event. We will be sharing...
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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
Grounded Research
- Aug 20
- 1 min
Category Review...14 hours of research crammed into in 60 seconds or less!
Our Director, Clare Otridge was invited to join Debbie Davis on a category review for one of her clients earlier in the year. she tells...
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Grounded Research
- Aug 20
- 2 min
the Crusade against Data fraud continues...should consumers be concerned about UK Megafarms?
Should we as consumers be concerned about ‘megafarms’ as reported by the BBC? If the data was actually accurate…you might consider it. At...
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Grounded Research
- Jul 12
- 4 min
Tackling Data Fraud in Agricultural Market Research: A Call for Vigilance
Another week, another instance of survey fraud in farming...the irony is not lost on us that it comes the same week as my appearance on...
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Grounded Research
- May 13
- 2 min
Farmer's Weekly's Transition Live
Last Thursday, Clare and I attended Farmer's Weekly's Transition Live Event at Park Farm in Cambridgeshire. The sun was beating down on...
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Clare Otridge
- May 8
- 1 min
Keynote Speaker at the BBC Rural Affairs Committee
It was a privilege to be the keynote speaker at the BBC in Bristol last week at the Rural Affairs Committee, to tell their rural team...
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Grounded Research
- May 2
- 2 min
Grounded Research conducts a poll of 1000 members of the British public to find out what they think of UK farming
We were delighted to be invited to support RABI this year on a number of research needs as they adopt a more strategic position to...
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Jan England
- Apr 29
- 2 min
Great Taste Awards 2024
I have had the privilege of being a Great Taste Judge again this year for the Guild of Fine Food. Apart from during Covid, I have been...
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Grounded Research
- Mar 26
- 1 min
Some things change, some things stay the same
When we started as England Marketing Ltd, telephone marketing and research looked very different. The last 30 years have seen us through...
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Grounded Research
- Feb 23
- 4 min
What can Marketing teach Market Research?
Aside from learning how to market it's value more in the marketing mix...there is a lot a lot for researchers to learn from those...
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Kara Webb
- Feb 21
- 3 min
Am I seeing things? The dangers of believing the Hallucinations in AI.
Large Language Models (LLMs) like GPT-4 and their contemporaries are at the forefront of AI technology, capturing the imagination with...
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Clare Otridge
- Feb 21
- 2 min
Top three mistakes when you do your own research and how to avoid them
Using a market research agency has a number of benefits, you get experience, objectivity, specialist software, audiences, enhanced...
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Grounded Research
- Feb 21
- 4 min
10 reasons to join Insight with Bite,our consumer panel
We built our consumer panel after noticing a gap in the market for a specialist research panel of genuinely keen foodies – so we decided...
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