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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
Net Zero Goals and what we can learn from diet culture?
It’s time we had a grown-up conversation about net zero....it's monday so you might want a coffee for this one... For years, the phrase...
Grounded Research
Jun 307 min read
How Did We Get Here? Behavioural Science, Baby Food, and the Quiet Redesign of Parental Choice
A few weeks ago, I wrote a LinkedIn post in response to the BBC Panorama investigation into baby food. It questioned not just the...
Grounded Research
Jun 205 min read
If I were launching the Adopt Fund tomorrow...
What can the Adopt Fund learn from the successes and the mistakes of farming policy past and present...from a behavioural point of...
Grounded Research
Jun 165 min read
A New Obsession with Minimalism – and the Behavioural Science Marketing Driving Consumers to Make Poor Choices
There’s a growing obsession with short ingredient lists. “Only 3 ingredients.” “No nasties.” “Nothing you can’t pronounce.” It’s become a...
Grounded Research
Jun 75 min read
Congratulations to the winners
On May 6, 2025, the prestigious De Vere Grand Connaught Rooms in London played host to the second annual National Women in Agriculture...
Grounded Research
May 82 min read
Farmers Lead the Way: Researching Innovation and Technology on the Ground
We’re proud to have been the research agency commissioned by the UK Agri-Tech Centre to undertake one of the most comprehensive farmer...
Grounded Research
May 82 min read
Who is missing?
It is time for the annual review of who is who on our agri-food infographic. We have a few of our own updates to add, but what better way...
Grounded Research
Apr 151 min read
What is Five Bar Gate?
Farming Research for Farmers, by Farmers Five Bar Gate was born out of frustration and a fierce belief that farmers deserve better when...
Grounded Research
Apr 152 min read
Supermarket Treasure Troves: Discover the UK's Hottest New Food & Drink Brands in 2025
If you're someone who gets a thrill from discovering new products in the supermarket — a bold new snack brand, a sustainable cereal, or a...
Grounded Research
Apr 145 min read
Grounded Research Director Named Finalist in National Women in Agriculture Awards
We’re thrilled to share that our Director, Clare Otridge, has been named a finalist in the National Women in Agriculture Awards 2025 ,...
Grounded Research
Mar 312 min read
Can You Afford to Lose 15% of Your Best Consumers?
If GLP-1 isn't getting you hot under the collar, then it is time to get a sight of your blind spots. The uncomfortable truth about GLP-1...
Grounded Research
Mar 282 min read
Defra-nitely an interesting read...especially if you care about organic and British food!
We supported DEFRA with an extensive study on what consumers think about buying UK-produced and organic food to inform part of their...
Grounded Research
Mar 262 min read
Food and Farming come to Manchester and Marie the French Foodie had her dreams come true.
Marie Charles, our agri research manager and French foodie got her prayers answered as the team headed to mancheter for a double act of...
Grounded Research
Mar 252 min read
Furrowed Thinking: Why Homogeneity is Holding UK Agriculture Back
The UK agricultural sector has faced persistent challenges linked to its lack of diversity, particularly in leadership roles and...
Grounded Research
Mar 236 min read
What you missed at IFE: Stronger Together: Why Supply Chain Security Starts with Relationships (And How to Make Them Stronger) - Clare Otridge
Our trip to IFE 2025 yesterday was eye-opening - there were fewer brands I recognised and many more that have come over from across the...
Grounded Research
Mar 184 min read
What does rapid agricultural transition mean for food sustainability?
Sustainable food production is one of the biggest challenges facing our food system today, yet there remains a real gap in knowledge and...
Grounded Research
Mar 51 min read
If farmers are being kept awake at night, can we be cheeky to suggest this as an insomniac antidote?
It was a pleasure to contribute to the UK Farm Assurance review project - a 9 month mammoth task, run by Promar International that...
Grounded Research
Mar 52 min read
Farmers should just charge more...right?
The government’s latest advice to farmers? “Negotiate better prices with retailers.” It’s a neat soundbite, but it completely ignores the...
Grounded Research
Feb 134 min read
What Keeps 500 Farmers Awake at Night?
As we approach the release of our full report in March, we’ve taken an early look at what’s keeping UK farmers awake at night. With over...
Grounded Research
Jan 314 min read
“New Year, New Me?” Farmers Don’t Need Gyms – They Just Go to Work
Farmers don't need gyms Ah, January. The time of year when regular folk dust off their trainers, swear off biscuits, and pledge...
Grounded Research
Jan 303 min read
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