Grounded Research
Labelling blindness
Food labelling has long been a problem, the ability to recognise and identify food labels and understand what they mean is something we...
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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
Grounded Research
29 minutes ago1 min read
Succession and female farmers
Clare and the kids on a tractor Our director Clare was invited by Deputy Editor Aby Kay to comment on some interesting results they had...
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Grounded Research
Nov 23 min read
Inheritance Tax isn't THE issue for British farming, but it might be the one that breaks it.
It wasn't the inheritance tax that sounded the death knell for British farming...but it was the final nail in the coffin of the...
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Grounded Research
Oct 243 min read
What do the foodies need to know about the 'Recipe for health' The new plan to fix our broken food system from the House of Lords?
Published today, this report promises to brings into sharp focus the UK's ongoing struggle with diet-related health issues. If it sounds...
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Grounded Research
Oct 124 min read
Organic Optimism - expanding acreage is not the only challenge faced by the organic market.
Organic Optimism and the unanswered question of how to meet the targets
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Grounded Research
Oct 103 min read
Building Communities, Not Just Transactions: How Market Research Ensures You’re Reaching the Right Audience
In today’s fast-moving food and drink landscape, consumers want more than just products, they want to feel like part of something...
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Grounded Research
Oct 82 min read
Numbers Matter but So Does the Story
The most important things are often the hardest to measure. In an era where AI and data-driven strategies are transforming the way...
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Grounded Research
Sep 203 min read
What keeps farmer's awake at night?
We recently updated the sign up questions we ask farmers when they join our farming panel, Five Bar Gate. We have now included an open...
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Grounded Research
Sep 172 min read
Why build a farmer research community?
Grounded Research has been researching farmer opinions for over 30 years. Pre 2022, when we started Five Bar Gate, it was standard...
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Grounded Research
Sep 176 min read
DIY Market Research - Where to start as a food and drink start up
If I was a marketer and had no budget for research… here’s what I would do…by a market researcher who used to be in marketing…. It’s...
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Grounded Research
Sep 162 min read
Meet our three new team members!
We have had a busy few months and so have been able to grow our team and support our clients with a unique strategic research and...
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Grounded Research
Sep 125 min read
First Week Back! Here is what you missed!
Welcome Back: The Post-Summer Catch-Up in Food and Drink It is the first week for lots of people to get back to 'normal', kids on...
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Grounded Research
Sep 121 min read
We spoke with Cambridge Marketing College about Market Research...Listen to the Podcast!
Clare Otridge, Director at Grounded Research speaks to Cambridge Marketing College on conducting Market Research for Marketers
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Grounded Research
Aug 201 min read
AI in Agriculture - how it can help your marketing and decision making - free event
Grounded Research will be supporting Agri Web Media as a guest speaker at their Marketing Strategies for 2025 event. We will be sharing...
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Grounded Research
Aug 201 min read
Category Review...14 hours of research crammed into in 60 seconds or less!
Our Director, Clare Otridge was invited to join Debbie Davis on a category review for one of her clients earlier in the year. she tells...
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Grounded Research
Aug 202 min read
the Crusade against Data fraud continues...should consumers be concerned about UK Megafarms?
Should we as consumers be concerned about ‘megafarms’ as reported by the BBC? If the data was actually accurate…you might consider it. At...
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Grounded Research
Jul 124 min read
Tackling Data Fraud in Agricultural Market Research: A Call for Vigilance
Another week, another instance of survey fraud in farming...the irony is not lost on us that it comes the same week as my appearance on...
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Clare Otridge
Jul 36 min read
What the Schöff?
How did Schofell become a mega brand in agriculture?
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Grounded Research
May 132 min read
Farmer's Weekly's Transition Live
Last Thursday, Clare and I attended Farmer's Weekly's Transition Live Event at Park Farm in Cambridgeshire. The sun was beating down on...
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