Our Director, Clare Otridge was invited onto the Cambridge Marketing College Podcast to give some behind the scenes information on market research process, what 'actionable insights' actually means and how it can get marketers a firmer seat at the table.
If you want a peak behind the curtain on what happens at Grounded Research, have a listen and let us know if you have any questions - we are happy to answer them!
The episode explores the critical role of market research in effective marketing strategies, offering insightful advice on how marketers can leverage data to make informed decisions. Clare provides expert knowledge on techniques and tools that can help businesses better understand their target markets. Perfect for marketers looking to sharpen their research skills!
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