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  • Ellie Burgess

Grounded Research conducts a poll of 1000 members of the British public to find out what they think of UK farming

We were delighted to be invited to support RABI this year on a number of research needs as they adopt a more strategic position to support rural communities.


Earlier in the year we supported them in gaining access to members of the rural community to better understand their perceptions and relationship with the charity. Following this, RABI is working on developing their positioning and messaging.


In the meantime, as part of their launch of the ‘Empowering the Worth and Wellbeing of Farming People' (that is RABI's focus for the next 12 months), we conducted research among over 1,000 members of the British public to understand their relationship to and perception of British farmers.


The findings proved to be conclusive in understanding the public’s perception of farmers and farming, their understanding of the challenges and also a lack of awareness of the impact these challenges have on the physical and mental wellbeing of farmers.


On Wednesday 17th of April, our Director, Clare, was invited to the launch of the new initiative at the House of Lords. Key individuals in attendance were Mark Spencer (Minister of State for Food, Farming and Fisheries) and farming influencers Tom Pemberton and Rebecca Wilson.


RABI’s chief executive, Alicia Chivers, stated: “I am heartened by the public’s wider recognition of farmers’ contributions to society and the collective need to protect our farming peoples’ mental health. It is reassuring to see the public agreeing that improving access to mental health services for farmers should be a collective effort.”


It is an absolute privilege to have completed this powerful research on behalf of RABI and we look forward to our prosperous partnership continuing to grow in the future.





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