Our Director, Clare Otridge was invited to join Debbie Davis on a category review for one of her clients earlier in the year. she tells us all about the day and what she learned from Debbies 30+ years in the industry and where to go in London for the new emerging trends!
'Following Debbie for the day as she undertook a full category review was a new experience for me. I was able to watch her work and pick her brains.'
The knowledge this lady has of the food sector is simply staggering.
It is enhanced by her strategic marketing expertise, consumer insight, packaging and packing know-how, and wisdom when it comes to shopper behaviour!
We sped through LEON Restaurants, Waitrose & Partners, Costa Coffee, Whole Foods Market, Cafe Nero, Selfridges, and a host of independent restaurants and outlets. Debbie had listed these places to scout the latest innovations and ideas before they went mainstream to get ahead of the game for her clients.
Thank you so much, Debbie, for sharing your day with me, teaching me so much, and allowing me to look like a total food connoisseur when I met my London friends for lunch the following week!
If you can handle the sensory overload, check out the 60-second video of all we saw and try to guess which category was being reviewed!
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