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Labelling - what do they all mean?

Writer's picture: Grounded ResearchGrounded Research

Updated: Dec 13, 2024

Food labelling has long been a problem, the ability to recognise and identify food labels and understand what they mean is something we have tracked in our own research and in industry reporting for over two decades.


In the wake of a number of food fraud issues from milk to tomatoes where the food we are eating isn't labelled as we expect we took a look at the top labels used on food in the UK and produced a handy guide to help consumers figure out which ones are important to them.




RSPCA Assured


Main Objective: "As the RSPCA’s farm assurance and food labelling scheme, we assess farms, hauliers and abattoirs to ensure they meet the RSPCA’s welfare standards." (Source: rspcaassured.org.uk)


  • Animal Welfare: Ensures animals are reared according to strict RSPCA welfare standards, with a focus on their well-being from birth to slaughter. Animals have access to appropriate bedding, more space, and enriched environments.

  • Pesticide Use: Not directly addressed, as the scheme primarily focuses on animal welfare.

  • Environmental Impact: Encourages sustainable farming practices that align with animal welfare objectives.

  • Antibiotic Use: Promotes responsible use of antibiotics to prevent overuse and the development of resistance.

  • Traceability: Products bearing the RSPCA Assured label can be traced back to approved farms.

  • Certification and Auditing: Annual assessments and random spot checks ensure compliance with RSPCA standards.

  • Worker Welfare: Not explicitly covered under the scheme.

  • Food Safety: Focuses on ensuring animals are healthy, indirectly supporting food safety.

  • Genetic Modification (GMO): Not specified in the RSPCA Assured standards.

  • Packaging and Waste: Not a primary focus of the certification.

  • Ethical Considerations: Emphasises humane treatment and ethical farming practices.

  • Consumer Health: Healthier animals contribute to safer and higher-quality food products.





Red Tractor


Main Objective: "Red Tractor is the UK’s largest food and farm standards scheme, covering all parts of the food chain, from farms to pack." (Source: redtractorassurance.org.uk)


  • Animal Welfare: Sets baseline standards for housing, feed, and veterinary care to ensure basic welfare.

  • Pesticide Use: Farms adhere to strict legal regulations on pesticide use, with regular audits to ensure compliance.

  • Environmental Impact: Encourages responsible land management and sustainable farming to protect the environment.

  • Antibiotic Use: Promotes responsible use to minimise resistance and ensure animal health.

  • Traceability: Products can be traced through the supply chain back to British farms.

  • Certification and Auditing: Comprehensive inspections are carried out regularly, covering all aspects of the food chain.

  • Worker Welfare: Not explicitly covered in the scheme.

  • Food Safety: Ensures products are safe, hygienic, and of high quality.

  • Genetic Modification (GMO): Complies with UK laws on GMO use and labelling.

  • Packaging and Waste: Not a direct focus of the certification.

  • Ethical Considerations: Supports British farming communities and ensures ethical practices in food production.

  • Consumer Health: Provides reassurance on food quality and safety standards.






LEAF Marque


Main Objective: "LEAF Marque is an environmental assurance system recognising sustainably farmed products." (Source: leaf.eco)


  • Animal Welfare: Encourages integrated farm management that supports animal welfare where livestock is involved.

  • Pesticide Use: Promotes responsible use through integrated pest management strategies to reduce environmental harm.

  • Environmental Impact: Focuses on improving biodiversity, soil health, and sustainable land use.

  • Antibiotic Use: Supports responsible usage as part of sustainable farming practices.

  • Traceability: Provides assurance that products come from environmentally responsible farms.

  • Certification and Auditing: Farms are assessed annually to ensure compliance with LEAF Marque standards.

  • Worker Welfare: Includes fair treatment of workers and support for farm labour.

  • Food Safety: Incorporates measures to maintain high standards of food safety alongside environmental objectives.

  • Genetic Modification (GMO): LEAF Marque does not have specific GMO policies but supports transparency.

  • Packaging and Waste: Encourages farms to minimise waste and improve recycling efforts.

  • Ethical Considerations: Promotes environmentally and socially responsible farming.

  • Consumer Health: Offers reassurance that food is produced sustainably.





Soil Association Organic


Main Objective: "The Soil Association’s organic standards are the most comprehensive and widely recognised in the UK, ensuring organic integrity from farm to fork." (Source: soilassociation.org)


  • Animal Welfare: High standards including access to outdoor spaces, organic feed, and conditions that allow animals to express natural behaviours.

  • Pesticide Use: Prohibits synthetic pesticides and herbicides, relying on natural methods to manage pests and weeds.

  • Environmental Impact: Emphasises biodiversity, soil health, and ecological balance, reducing reliance on synthetic inputs.

  • Antibiotic Use: Restricted to essential treatments, with preventative use prohibited.

  • Traceability: Ensures transparency, with products traceable through the supply chain to organic-certified farms.

  • Certification and Auditing: Annual inspections ensure compliance with strict organic standards.

  • Worker Welfare: Supports fair labour practices and encourages respect for workers’ rights.

  • Food Safety: Focuses on natural and safe food production, with no synthetic additives.

  • Genetic Modification (GMO): GMOs are prohibited at all stages of production.

  • Packaging and Waste: Encourages sustainable and minimal packaging to reduce environmental impact.

  • Ethical Considerations: Promotes ethical farming practices, sustainable land use, and consumer trust.

  • Consumer Health: Provides food free from synthetic chemicals and additives, ensuring better nutritional value.




Fairtrade


Main Objective: "Fairtrade changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in developing countries." (Source: fairtrade.org.uk)


  • Animal Welfare: Not directly addressed; focuses on human welfare.

  • Pesticide Use: Promotes the safe and reduced use of pesticides and encourages training for farmers.

  • Environmental Impact: Supports sustainable farming practices that protect natural resources.

  • Antibiotic Use: Not specified; primarily focuses on crop production.

  • Traceability: Ensures products come from certified farms that meet Fairtrade standards.

  • Certification and Auditing: Regular, independent audits verify compliance with Fairtrade principles.

  • Worker Welfare: Ensures fair wages, safe working conditions, and community development projects.

  • Food Safety: Focuses on safe production methods for consumer confidence.

  • Genetic Modification (GMO): Discourages GMOs in farming practices.

  • Packaging and Waste: Encourages environmentally friendly packaging solutions.

  • Ethical Considerations: Prioritises fairness and equity for farmers and workers.

  • Consumer Health: Offers products produced under ethical and environmentally friendly conditions.





British Lion (Egg Standards)


Main Objective: "The British Lion mark represents eggs produced to the highest standards of food safety and animal welfare in the UK." (Source: egginfo.co.uk)

  • Animal Welfare: Ensures compliance with UK laws on hen welfare, including enriched cage systems and free-range options.

  • Pesticide Use: Monitors feed quality to avoid contamination with harmful chemicals.

  • Environmental Impact: Not a primary focus but supports sustainable feed sourcing where possible.

  • Antibiotic Use: Strict regulations minimise antibiotic use in laying hens.

  • Traceability: Eggs are stamped with a unique code for full traceability.

  • Certification and Auditing: Regular inspections ensure compliance with the British Lion Code of Practice.

  • Worker Welfare: Not explicitly covered.

  • Food Safety: Focuses on preventing salmonella and ensuring hygiene in egg production.

  • Genetic Modification (GMO): Requires transparency in feed sourcing.

  • Packaging and Waste: Promotes recyclable packaging for eggs.

  • Ethical Considerations: Prioritises safe and ethical egg production.

  • Consumer Health: Ensures high safety standards for eggs.





Marine Stewardship Council (MSC)


Main Objective: "The MSC works to ensure sustainable fishing practices, protecting oceans and fish stocks for future generations." (Source: msc.org)

  • Animal Welfare: Focuses on sustainable fish stocks rather than individual animal welfare.

  • Pesticide Use: Not applicable to wild fisheries.

  • Environmental Impact: Ensures sustainable fishing practices that minimise environmental harm.

  • Antibiotic Use: Not applicable to wild fisheries.

  • Traceability: Products with the MSC label are fully traceable back to certified fisheries.

  • Certification and Auditing: Independent assessments of fisheries ensure compliance with sustainability standards.

  • Worker Welfare: Encourages fair and safe working conditions within the fishing industry.

  • Food Safety: Focuses on sustainable sourcing rather than food safety.

  • Genetic Modification (GMO): Not applicable.

  • Packaging and Waste: Encourages sustainable packaging but not a primary focus.

  • Ethical Considerations: Protects marine ecosystems and supports responsible fishing.

  • Consumer Health: Provides sustainable seafood options.





Rainforest Alliance


Main Objective: "The Rainforest Alliance is an international non-profit working to create a better future for people and nature." (Source: rainforest-alliance.org)

  • Animal Welfare: Not a primary focus but encourages biodiversity preservation.

  • Pesticide Use: Promotes reduced use and safer alternatives for chemical control.

  • Environmental Impact: Strong focus on conserving biodiversity, reducing deforestation, and sustainable land use.

  • Antibiotic Use: Not specified.

  • Traceability: Ensures transparency across the supply chain for certified products.

  • Certification and Auditing: Annual audits verify compliance with sustainability standards.

  • Worker Welfare: Focuses on fair wages, safe conditions, and equitable labour practices.

  • Food Safety: Indirectly supports safety through sustainable farming.

  • Genetic Modification (GMO): Not explicitly covered but emphasises natural farming practices.

  • Packaging and Waste: Encourages sustainable packaging solutions.

  • Ethical Considerations: Supports sustainable livelihoods and ecosystem conservation.

  • Consumer Health: Provides responsibly produced products.

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