News and Views

We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.

Last Thursday, Clare and I attended Farmer's Weekly's Transition Live Event at Park Farm in Cambridgeshire. The sun was beating down on...

May 13, 20242 min read

It was a privilege to be the keynote speaker at the BBC in Bristol last week at the Rural Affairs Committee, to tell their rural team...

May 8, 20241 min read

We were delighted to be invited to support RABI this year on a number of research needs as they adopt a more strategic position to...

May 2, 20242 min read

I have had the privilege of being a Great Taste Judge again this year for the Guild of Fine Food. Apart from during Covid, I have been...

Apr 29, 20242 min read

Grounded Research Supports RABI on their mission to improve the worth and wellbeing of UK Farmers.

Apr 18, 20241 min read

Last Wednesday Marie, Jan, Clare and I attended the International Food Exhibition at the Excel Centre in London. For myself and Marie, it...

Apr 2, 20242 min read

When we started as England Marketing Ltd, telephone marketing and research looked very different. The last 30 years have seen us through...

Mar 26, 20241 min read

Aside from learning how to market it's value more in the marketing mix...there is a lot a lot for researchers to learn from those...

Feb 23, 20244 min read

Large Language Models (LLMs) like GPT-4 and their contemporaries are at the forefront of AI technology, capturing the imagination with...

Feb 21, 20243 min read

Using a market research agency has a number of benefits, you get experience, objectivity, specialist software, audiences, enhanced...

Feb 21, 20242 min read

We built our consumer panel after noticing a gap in the market for a specialist research panel of genuinely keen foodies – so we decided...

Feb 21, 20244 min read