When we started as England Marketing Ltd, telephone marketing and research looked very different.
The last 30 years have seen us through millennium bugs, dial up internet, cassettes, the first blackberry phones, the rise of social media, pandemics and multiple 'once in a lifetime' economic events.
So, it was time for a change as we needed a name that was reflective of where we were going not where we had come from.
'Grounded Research' allows us to demonstrate our offering as being grounded in our approach, grounded in our methodologies and our grounded people delivering exceptional insight and data understanding for our clients.
Nothing else changes but the name...and maybe fewer requests to handle marketing campaigns...
We hope you like it as much as we do and we hope it will see us through the next 30 years!
