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News and Views
We can't leave all the opinions and thoughts to our respondents. Here are the updates from the team on the industries we operate in and news from Grounded Research.
A New Obsession with Minimalism – and the Behavioural Science Marketing Driving Consumers to Make Poor Choices
There’s a growing obsession with short ingredient lists. “Only 3 ingredients.” “No nasties.” “Nothing you can’t pronounce.” It’s become a...
Jun 7, 20255 min read
Congratulations to the winners
On May 6, 2025, the prestigious De Vere Grand Connaught Rooms in London played host to the second annual National Women in Agriculture...
May 8, 20252 min read
Farmers Lead the Way: Researching Innovation and Technology on the Ground
We’re proud to have been the research agency commissioned by the UK Agri-Tech Centre to undertake one of the most comprehensive farmer...
May 8, 20252 min read
Who is missing?
It is time for the annual review of who is who on our agri-food infographic. We have a few of our own updates to add, but what better way...
Apr 15, 20251 min read
What is Five Bar Gate?
Farming Research for Farmers, by Farmers Five Bar Gate was born out of frustration and a fierce belief that farmers deserve better when...
Apr 15, 20252 min read
Supermarket Treasure Troves: Discover the UK's Hottest New Food & Drink Brands in 2025
If you're someone who gets a thrill from discovering new products in the supermarket — a bold new snack brand, a sustainable cereal, or a...
Apr 14, 20255 min read
Grounded Research Director Named Finalist in National Women in Agriculture Awards
We’re thrilled to share that our Director, Clare Otridge, has been named a finalist in the National Women in Agriculture Awards 2025 ,...
Mar 31, 20252 min read
Can You Afford to Lose 15% of Your Best Consumers?
If GLP-1 isn't getting you hot under the collar, then it is time to get a sight of your blind spots. The uncomfortable truth about GLP-1...
Mar 28, 20252 min read
Defra-nitely an interesting read...especially if you care about organic and British food!
We supported DEFRA with an extensive study on what consumers think about buying UK-produced and organic food to inform part of their...
Mar 26, 20252 min read
Food and Farming come to Manchester and Marie the French Foodie had her dreams come true.
Marie Charles, our agri research manager and French foodie got her prayers answered as the team headed to mancheter for a double act of...
Mar 25, 20252 min read
Furrowed Thinking: Why Homogeneity is Holding UK Agriculture Back
The UK agricultural sector has faced persistent challenges linked to its lack of diversity, particularly in leadership roles and...
Mar 23, 20256 min read
What you missed at IFE: Stronger Together: Why Supply Chain Security Starts with Relationships (And How to Make Them Stronger) - Clare Otridge
Our trip to IFE 2025 yesterday was eye-opening - there were fewer brands I recognised and many more that have come over from across the...
Mar 18, 20254 min read
What does rapid agricultural transition mean for food sustainability?
Sustainable food production is one of the biggest challenges facing our food system today, yet there remains a real gap in knowledge and...
Mar 5, 20251 min read
If farmers are being kept awake at night, can we be cheeky to suggest this as an insomniac antidote?
It was a pleasure to contribute to the UK Farm Assurance review project - a 9 month mammoth task, run by Promar International that...
Mar 4, 20252 min read
Farmers should just charge more...right?
The government’s latest advice to farmers? “Negotiate better prices with retailers.” It’s a neat soundbite, but it completely ignores the...
Feb 13, 20254 min read
What Keeps 500 Farmers Awake at Night?
As we approach the release of our full report in March, we’ve taken an early look at what’s keeping UK farmers awake at night. With over...
Jan 31, 20254 min read
“New Year, New Me?” Farmers Don’t Need Gyms – They Just Go to Work
Farmers don't need gyms Ah, January. The time of year when regular folk dust off their trainers, swear off biscuits, and pledge...
Jan 30, 20253 min read
LAMMA: Has the tyre kicking teenager grown up?
A big tractor from CNH For years, LAMMA has been the place to flex. The UK's biggest agricultural machinery show has always been a bit of...
Jan 17, 20253 min read
10 things from Oxford Farming Conference 2025 you need to know if you are a farmer, working in agriculture or making policies about agriculture.
Henry Dimbleby addresses the audience in the Thursday night OFC debate on number of grazing livestock. 1. The Government’s 25-Year...
Jan 13, 20255 min read
The art and the science of Market Research - Five mistakes you might be making when you are looking for opinions
Market research is a brilliant tool for figuring out what people need and how to give it to them. But here’s the thing—just because...
Jan 4, 20253 min read
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