Market research for people who care
Bespoke research, participant recruitment and strategic consultancy for food, farming, the environment and sustainability. We help organisations understand behaviour, evaluate impact and make confident decisions across the supply chain.
Trusted by
About us
We’re a specialist research agency working across food, farming, land use and sustainability, delivering insight that supports meaningful change from field to consumer.
What we do
Research that gets to the point
Work across the food system, from field to fork
We’ve delivered taste testing, NPD and innovation work, stakeholder insight, and user testing in offices, fields, studios and windswept countryside. Whatever the setting, we focus on clarity, credibility and results you can use.
Trusted partners, not just a supplier
We work as an extension of your team, with a straightforward, transparent approach and reporting you can act on.
“Extremely flexible to the shifting requirements and timings were collaboratively changed; you allowed us to meet the timelines by being very responsive (at all hours). Great upfront recruiting knowledge. Panellists were a joy to work with; it wasn’t what we expected and it was delightful to have such engaging farmers.”
“Great collaboration in an open and transparent way to help us achieve our outcomes in a complex project. Fantastic partner in these projects.”
“The team have been fantastic to work with… a very thorough project delivered in tight timescales giving us invaluable insight on our new product.”
“You are the preferred agency to use on my list of preferred agencies.”
“Very good communication throughout the project. The team were proactive throughout and understood the brief. Overall the project went well and as delivered on time and to brief.”
“We were very happy with the work completed on this project and the standard of reporting under tight timescales and challenging supply chain issues.”
“Communication was excellent with the team. Emails were timely and project progression was informative and regular. Jan helped frame the survey based on her knowledge to achieve the best results. I felt at times you went over and above the brief to get the best for the client! I appreciate the effort to get the samples, particularly in securing Scottish Farmers.”
Our communities
Good research needs the right people. When we couldn’t find them, we built our own communities of people who care.
Insight With Bite
An interest-led consumer research community for people who think about food consciously. Ideal when you need adoption insight, willingness to pay, messaging resonance and real behaviour change drivers.
- More about Insight With Bite
Five Bar Gate
A dedicated farming research community giving access to real farmers, with robust qual and quant methods to ensure views are fairly represented to the industry.
- More about Five Bar Gate
Crop To Shop
A supply chain research community connecting experts across the food system, from field to fork. Take part in paid surveys, interviews and roundtables to shape big decisions.
- More about Crop To Shop
Vet Views
A specialist research community for veterinary and animal health professionals across the UK. From practice pressures and policy change to treatment decisions, welfare and innovation, the animal health sector is facing complex and fast-moving challenges.
- More about Vet Views
What keeps farmers awake at night
We run an ongoing research programme giving farmers the agency to share what keeps them awake at night, supporting better decisions in policy, communications and engagement.
Explore the responses
Our first 2,000 responses are live, with filtering by location, farm type, size and system. We add new responses every month.
- Read the responses
Download the findings report
The tracking study began in September 2024 and the findings report was launched at the Future Countryside Event in May 2025. The report is periodically updated to reflect the latest trends and views.
- Download the latest report
Share your perspective
Explore what’s really on farmers’ minds, from rising costs and shifting policies to climate pressure and mental health, with direct, unfiltered insight from the ground.
- Add your thoughts
Ear to the ground
Thoughts, reflections and updates from our team on food, farming, sustainability and the environment.
