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  • What we do

    What we do

    Our Research Services

    Consumer Insight

    Understanding how consumers think, shop and make food choices is essential for brands across the food and agriculture supply chain.

    Stakeholder Research

    Food and farming businesses operate within a complex ecosystem of stakeholders.

    Farmer and Landowner Research

    Reaching farmers and landowners with credible research requires trust, relevance and the right networks.

    Supply Chain Engagement

    From growers and processors to retailers and food service, the food supply chain depends on effective collaboration.

    Business Development Support

    Market research plays a vital role in identifying opportunities for growth and innovation.

    Stakeholder Mapping

    Successful engagement starts with understanding who matters most in a complex sector.

  • How we do it

    How we do it

    Our Research Methodologies

    Quantitative Research

    Robust survey design delivering scale, clarity and measurable confidence.

    Qualitative Research

    In-depth exploration of perceptions, motivations and lived experience.

    Behavioural Research

    Applying behavioural science to understand real-world decision-making.

    Sensory Research

    Structured product and taste testing to inform confident innovation.

    Proprietary Research Communities

    Robust survey design delivering scale, clarity and measurable confidence.

    Customer Satisfaction

    Helps organisations understand how well their products, services or programmes are performing.

    Attitude and Awareness

    These studies measure how people perceive organisations, products or ideas.

    Loyalty Tracking

    Helps organisations understand how relationships with customers and stakeholders evolve over time.

    Longitudinal Studies and Tracking

    Longitudinal research tracks attitudes, behaviours and market trends over time.

  • Who we work with
  • Our communities
  • Why us?
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Our Research Communities

Good data needs the right people behind it.

Our independently run research communities give us direct access across the food supply chain, including audiences others struggle to reach, ensuring confidence in every answer we provide.

Insight With Bite

An interest-led consumer research community for people who think about food consciously. Ideal when you need adoption insight, willingness to pay, messaging resonance and real behaviour change drivers.

  • More about Insight With Bite

Five Bar Gate

A dedicated farming research community giving access to real farmers, with robust qual and quant methods to ensure views are fairly represented to the industry.

  • More about Five Bar Gate

Crop To Shop

A supply chain research community connecting experts across the food system, from field to fork. Take part in paid surveys, interviews and roundtables to shape big decisions.

  • More about Crop To Shop

Vet Views

A specialist research community for veterinary and animal health professionals across the UK. From practice pressures and policy change to treatment decisions, welfare and innovation, the animal health sector is facing complex and fast-moving challenges.

  • More about Vet Views

Crop Walk Collective

An agronomist panel conducting monthly surveys on farmer decisions and sentiment. Results go on to inform UK policy makers.

  • Join the Agronomist Panel
Let’s find the people and answers you need

Whether you need consumers, farmers or stakeholders, we’ll design the research, reach the right audience and deliver insight that stands up to scrutiny and drives action.

Talk to us about your research
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Updates on new findings, recent projects and bits and bobs we think you’ll actually care about.

Grounded Research is a full-service market research agency specialising in food, farming, land use and sustainability. We deliver bespoke research, recruitment and consultancy that helps organisations make better decisions, faster.

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  • Home
  • What we do
  • How we do it
  • Who we work with
  • Why us?
  • Case studies
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  • Home
  • What we do
  • How we do it
  • Who we work with
  • Why us?
  • Case studies
  • News & views
Contact
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