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  • What we do

    What we do

    Our Research Services

    Consumer & Stakeholder Insight

    Understanding what people think, value and do across the food system.

    Sensory Research

    Structured product and taste testing to support confident innovation.

    Behavioural & Qualitative Research

    Exploring motivations, barriers and real-world decision-making.

    Stakeholder Mapping & Supply Chain Engagement

    Mapping influence and relationships across complex networks.

    Business Development Support

    Applying research insight to strengthen commercial strategy.

  • How we do it

    How we do it

    Our Research Methodologies

    Sensory Research

    Structured product and taste testing to inform confident innovation.

    Qualitative Research

    In-depth exploration of perceptions, motivations and lived experience.

    Quantitative Research

    Robust survey design delivering scale, clarity and measurable confidence.

    Proprietary Research Communities

    Robust survey design delivering scale, clarity and measurable confidence.

    Behavioural Research

    Applying behavioural science to understand real-world decision-making.

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Our Research Communities

Good data needs the right people behind it.

Our independently run research communities give us direct access across the food supply chain, including audiences others struggle to reach, ensuring confidence in every answer we provide.

Insight With Bite

An interest-led consumer research community for people who think about food consciously. Ideal when you need adoption insight, willingness to pay, messaging resonance and real behaviour change drivers.

  • More about Insight With Bite

Five Bar Gate

A dedicated farming research community giving access to real farmers, with robust qual and quant methods to ensure views are fairly represented to the industry.

  • More about Five Bar Gate

Crop To Shop

A supply chain research community connecting experts across the food system, from field to fork. Take part in paid surveys, interviews and roundtables to shape big decisions.

  • More about Crop To Shop
Let’s find the people and answers you need

Whether you need consumers, farmers or stakeholders, we’ll design the research, reach the right audience and deliver insight that stands up to scrutiny and drives action.

Talk to us about your research
Want the latest from Grounded Research?

Updates on new findings, recent projects and bits and bobs we think you’ll actually care about.

Grounded Research is a full-service market research agency specialising in food, farming, land use and sustainability. We deliver bespoke research, recruitment and consultancy that helps organisations make better decisions, faster.

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  • Home
  • What we do
  • How we do it
  • Who we work with
  • Why us?
  • About us
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  • Home
  • What we do
  • How we do it
  • Who we work with
  • Why us?
  • About us
  • Case studies
  • News & views
Contact
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