What we do
Our Research Services
Consumer Insight
Understanding how consumers think, shop and make food choices is essential for brands across the food and agriculture supply chain.
Stakeholder Research
Food and farming businesses operate within a complex ecosystem of stakeholders.
Farmer and Landowner Research
Reaching farmers and landowners with credible research requires trust, relevance and the right networks.
Supply Chain Engagement
From growers and processors to retailers and food service, the food supply chain depends on effective collaboration.
Business Development Support
Market research plays a vital role in identifying opportunities for growth and innovation.
Stakeholder Mapping
Successful engagement starts with understanding who matters most in a complex sector.
How we do it
Our Research Methodologies
Quantitative Research
Robust survey design delivering scale, clarity and measurable confidence.
Qualitative Research
In-depth exploration of perceptions, motivations and lived experience.
Behavioural Research
Applying behavioural science to understand real-world decision-making.
Sensory Research
Structured product and taste testing to inform confident innovation.
Proprietary Research Communities
Customer Satisfaction
Helps organisations understand how well their products, services or programmes are performing.
Attitude and Awareness
These studies measure how people perceive organisations, products or ideas.
Loyalty Tracking
Helps organisations understand how relationships with customers and stakeholders evolve over time.
Longitudinal Studies and Tracking
Longitudinal research tracks attitudes, behaviours and market trends over time.
An ear to the ground with thoughts, reflections and updates from our team on food, farming, sustainability and the environment.
What can the Adopt Fund learn from the successes and the mistakes of farming policy past and present…from a behavioural point of view… As interest in behavioural science continues to grow across...
There’s a growing obsession with short ingredient lists. “Only 3 ingredients.” “No nasties.” “Nothing you can’t pronounce.” It’s become a go-to way of signalling health and wholesomeness. But in the race to...
On May 6, 2025, the prestigious De Vere Grand Connaught Rooms in London played host to the second annual National Women in Agriculture Awards, a night dedicated to honouring the remarkable contributions...
We’re proud to have been the research agency commissioned by the UK Agri-Tech Centre to undertake one of the most comprehensive farmer engagement studies of the year, culminating in the report Innovation...
It is time for the annual review of who is who on our agri-food infographic. We have a few of our own updates to add, but what better way to get the...
Farming Research for Farmers, by Farmers Five Bar Gate was born out of frustration and a fierce belief that farmers deserve better when it comes to research that affects their livelihoods. Like...
If you’re someone who gets a thrill from discovering new products in the supermarket — a bold new snack brand, a sustainable cereal, or a stylish plant-based drink — then now is...
We’re thrilled to share that our Director, Clare Otridge, has been named a finalist in the National Women in Agriculture Awards 2025, proudly run by Farmers Weekly. Clare has been shortlisted in...
If GLP-1 isn’t getting you hot under the collar, then it is time to get a sight of your blind spots. The uncomfortable truth about GLP-1 drugs and the food industry’s biggest...
