News and Views

An ear to the ground with thoughts, reflections and updates from our team on food, farming, sustainability and the environment.

The Science of September: How to Harness Its ‘Get S*** Done’ Energy in B2B or B2C organisations

What inspired this post was a subtle offer of a gift from my post-holiday Ocado shop – the magnetic meal planner has returned! Order will reign in the kitchen once more (the...

Behavioural Science: Why Parents Stay on the Hamster Wheel After Summer and How to Step Off It

September should be the month when we finally exhale — kids back at school, routines restored, the chaos of summer behind us. But for many parents, the pace doesn’t slow. The adrenaline-fuelled,...

#FARM24

Today is #Farm24 – a day to celebrate British farming and give a voice to the people behind the food we eat. But this year, amidst the tractor selfies, combine videos, and...

What does British agriculture need from its leaders? And is that the same as what British farmers will need?

Three of the most powerful roles in UK agriculture are changing hands. It’s a moment that could be described as a leadership vacuum, or just as easily, a turning point. Whatever you...

Questioning how regen ag should scale turned out to be quite the can of worms!

A week or so ago I posted a short reflection on LinkedIn after attending the Groundswell event. I’d felt a shift and I had been speaking to others who felt it too…so...

Groundswell or Groundsell?

It’s not that I didn’t love Groundswell. I did. I arrived at 7:30 am and stayed until 11 pm. I caught the big top keynotes and some beautifully niche sessions on soil...

🎉 Big News: Our Director Clare Otridge Named MRS Research Hero 2025!

We’re absolutely thrilled to share that our very own Clare Otridge, Director of Grounded Research, has been named a 2025 Research Hero by the Market Research Society (MRS)! The MRS Research Heroes programme...

Net Zero Goals and what we can learn from diet culture?

It’s time we had a grown-up conversation about net zero….it’s monday so you might want a coffee for this one… For years, the phrase Net Zero has been everywhere. It appears in...

How Did We Get Here? Behavioural Science, Baby Food, and the Quiet Redesign of Parental Choice

A few weeks ago, I wrote a LinkedIn post in response to the BBC Panorama investigation into baby food. It questioned not just the nutritional profile of the products, but the way...