What we do
Our Research Services
Consumer Insight
Understanding how consumers think, shop and make food choices is essential for brands across the food and agriculture supply chain.
Stakeholder Research
Food and farming businesses operate within a complex ecosystem of stakeholders.
Farmer and Landowner Research
Reaching farmers and landowners with credible research requires trust, relevance and the right networks.
Supply Chain Engagement
From growers and processors to retailers and food service, the food supply chain depends on effective collaboration.
Business Development Support
Market research plays a vital role in identifying opportunities for growth and innovation.
Stakeholder Mapping
Successful engagement starts with understanding who matters most in a complex sector.
How we do it
Our Research Methodologies
Quantitative Research
Robust survey design delivering scale, clarity and measurable confidence.
Qualitative Research
In-depth exploration of perceptions, motivations and lived experience.
Behavioural Research
Applying behavioural science to understand real-world decision-making.
Sensory Research
Structured product and taste testing to inform confident innovation.
Proprietary Research Communities
Customer Satisfaction
Helps organisations understand how well their products, services or programmes are performing.
Attitude and Awareness
These studies measure how people perceive organisations, products or ideas.
Loyalty Tracking
Helps organisations understand how relationships with customers and stakeholders evolve over time.
Longitudinal Studies and Tracking
Longitudinal research tracks attitudes, behaviours and market trends over time.
An ear to the ground with thoughts, reflections and updates from our team on food, farming, sustainability and the environment.
What inspired this post was a subtle offer of a gift from my post-holiday Ocado shop – the magnetic meal planner has returned! Order will reign in the kitchen once more (the...
September should be the month when we finally exhale — kids back at school, routines restored, the chaos of summer behind us. But for many parents, the pace doesn’t slow. The adrenaline-fuelled,...
Today is #Farm24 – a day to celebrate British farming and give a voice to the people behind the food we eat. But this year, amidst the tractor selfies, combine videos, and...
Three of the most powerful roles in UK agriculture are changing hands. It’s a moment that could be described as a leadership vacuum, or just as easily, a turning point. Whatever you...
A week or so ago I posted a short reflection on LinkedIn after attending the Groundswell event. I’d felt a shift and I had been speaking to others who felt it too…so...
It’s not that I didn’t love Groundswell. I did. I arrived at 7:30 am and stayed until 11 pm. I caught the big top keynotes and some beautifully niche sessions on soil...
We’re absolutely thrilled to share that our very own Clare Otridge, Director of Grounded Research, has been named a 2025 Research Hero by the Market Research Society (MRS)! The MRS Research Heroes programme...
It’s time we had a grown-up conversation about net zero….it’s monday so you might want a coffee for this one… For years, the phrase Net Zero has been everywhere. It appears in...
A few weeks ago, I wrote a LinkedIn post in response to the BBC Panorama investigation into baby food. It questioned not just the nutritional profile of the products, but the way...