What we do
Our Research Services
Consumer Insight
Understanding how consumers think, shop and make food choices is essential for brands across the food and agriculture supply chain.
Stakeholder Research
Food and farming businesses operate within a complex ecosystem of stakeholders.
Farmer and Landowner Research
Reaching farmers and landowners with credible research requires trust, relevance and the right networks.
Supply Chain Engagement
From growers and processors to retailers and food service, the food supply chain depends on effective collaboration.
Business Development Support
Market research plays a vital role in identifying opportunities for growth and innovation.
Stakeholder Mapping
Successful engagement starts with understanding who matters most in a complex sector.
How we do it
Our Research Methodologies
Quantitative Research
Robust survey design delivering scale, clarity and measurable confidence.
Qualitative Research
In-depth exploration of perceptions, motivations and lived experience.
Behavioural Research
Applying behavioural science to understand real-world decision-making.
Sensory Research
Structured product and taste testing to inform confident innovation.
Proprietary Research Communities
Customer Satisfaction
Helps organisations understand how well their products, services or programmes are performing.
Attitude and Awareness
These studies measure how people perceive organisations, products or ideas.
Loyalty Tracking
Helps organisations understand how relationships with customers and stakeholders evolve over time.
Longitudinal Studies and Tracking
Longitudinal research tracks attitudes, behaviours and market trends over time.
An ear to the ground with thoughts, reflections and updates from our team on food, farming, sustainability and the environment.
We are going into 2026 with some fragile foundations on what is true in a very changeable place for the UK food system. It is tempting to reach for the Typeform or...
For a long time, the working assumption across policy, retail and parts of the supply chain has been simple: farmers don’t want to share data. They’re wary, defensive, and resistant to national...
Over recent months, many farmers have been waiting for clarity: clarity on support, clarity on expectations, and clarity on the role food production will play in the future of land use. Questions...
When a research brief lands with the words “nationally representative sample,” I now ask one question before anything else: Who is actually sitting behind that panel and do you have a product...
Join Our Team: Market Research Executive Location: Hybrid – Elton (Cambs/Northants/Lincs border)Salary: £25,000 – £35,000 | Flexible & part-time options considered Sector: Food, Agriculture & Sustainability Insight At Grounded Research, we believe great insight drives...
I am a cereal fiend. I am ridiculed that at 37 I am as obsessed with Coco Pops as I was when I was 7. It bothers me. I know it’s not...
According to the latest AHDB insight report, trust in British farmers is at record levels. Before we get excited as an industry, we must remember that this trust is not translating into...
You would be forgiven for missing it, given the multiple scandals, the reshuffles, hiring and firings of the last 12 months of the Labour Government, but as someone working in the sector...
Our recent research, capturing the views of 300 UK farmers on climate change, has sparked national conversation. The findings highlight the scale of the challenge and the toll it is already taking...
