What we do
Our Research Services
Consumer Insight
Understanding how consumers think, shop and make food choices is essential for brands across the food and agriculture supply chain.
Stakeholder Research
Food and farming businesses operate within a complex ecosystem of stakeholders.
Farmer and Landowner Research
Reaching farmers and landowners with credible research requires trust, relevance and the right networks.
Supply Chain Engagement
From growers and processors to retailers and food service, the food supply chain depends on effective collaboration.
Business Development Support
Market research plays a vital role in identifying opportunities for growth and innovation.
Stakeholder Mapping
Successful engagement starts with understanding who matters most in a complex sector.
How we do it
Our Research Methodologies
Quantitative Research
Robust survey design delivering scale, clarity and measurable confidence.
Qualitative Research
In-depth exploration of perceptions, motivations and lived experience.
Behavioural Research
Applying behavioural science to understand real-world decision-making.
Sensory Research
Structured product and taste testing to inform confident innovation.
Proprietary Research Communities
Customer Satisfaction
Helps organisations understand how well their products, services or programmes are performing.
Attitude and Awareness
These studies measure how people perceive organisations, products or ideas.
Loyalty Tracking
Helps organisations understand how relationships with customers and stakeholders evolve over time.
Longitudinal Studies and Tracking
Longitudinal research tracks attitudes, behaviours and market trends over time.
An ear to the ground with thoughts, reflections and updates from our team on food, farming, sustainability and the environment.
I joined Grounded Research about three months ago as a Research Executive. It’s a bit of a shift in direction for me, but one that feels like a natural fit. What I’ve...
I’ve recently joined Grounded Research after what Clare would probably describe as a 13-year interview process. As her husband, I’ve had a long view of the business, the clients we work with,...
I recently spent some time with the new Resilient Food Systems Index from Economist Impact, supported by Cargill. It is thoughtful, well-constructed and asks an important question at exactly the right time:...
The industry is consumed by appetite suppressants. But the far more radical threat to how people buy, cook and eat is already being built and it doesn’t require a prescription, access to...
Last week I had the opportunity to attend a talk from the team at Warrendale Wagyu and it has stayed with me since. Not because of the product itself, but because of...
I don’t disagree with Defra funding up to £650k of training for their internal team… but I don’t wholly agree with it either. If we want better policy, then the people making...
With thanks to the team at Farmers Guardian for supporting our efforts to achieve more robustness and representation in UK agriculture. Below is the full article, published 26th January 2026. Following a...
We are going into 2026 with some fragile foundations on what is true in a very changeable place for the UK food system. It is tempting to reach for the Typeform or...
For a long time, the working assumption across policy, retail and parts of the supply chain has been simple: farmers don’t want to share data. They’re wary, defensive, and resistant to national...
