What we do
Our Research Services
Consumer Insight
Understanding how consumers think, shop and make food choices is essential for brands across the food and agriculture supply chain.
Stakeholder Research
Food and farming businesses operate within a complex ecosystem of stakeholders.
Farmer and Landowner Research
Reaching farmers and landowners with credible research requires trust, relevance and the right networks.
Supply Chain Engagement
From growers and processors to retailers and food service, the food supply chain depends on effective collaboration.
Business Development Support
Market research plays a vital role in identifying opportunities for growth and innovation.
Stakeholder Mapping
Successful engagement starts with understanding who matters most in a complex sector.
How we do it
Our Research Methodologies
Quantitative Research
Robust survey design delivering scale, clarity and measurable confidence.
Qualitative Research
In-depth exploration of perceptions, motivations and lived experience.
Behavioural Research
Applying behavioural science to understand real-world decision-making.
Sensory Research
Structured product and taste testing to inform confident innovation.
Proprietary Research Communities
Customer Satisfaction
Helps organisations understand how well their products, services or programmes are performing.
Attitude and Awareness
These studies measure how people perceive organisations, products or ideas.
Loyalty Tracking
Helps organisations understand how relationships with customers and stakeholders evolve over time.
Longitudinal Studies and Tracking
Longitudinal research tracks attitudes, behaviours and market trends over time.
An ear to the ground with thoughts, reflections and updates from our team on food, farming, sustainability and the environment.
A bun fight? Glastonbury tickets? The Taylor Swift presale? £233 million gone in under six hours. What happened on the ground Window 2 opened at 10am. Within two hours Defra emailed to...
I went to the University of Swansea UK-IPM conference last week to speak about how we engage farmers in research and close the loop on feedback into the industry, in my view...
New research reveals that age, more than any other factor including farm type, size, tenure, or location, is the defining factor in what is motivating UK farmers. The implications for anyone trying...
As part of our 2026 Five Bar Gate panel survey, we asked a simple question: is there an organisation out there that needs to get closer to understanding what farmers want? We...
Every year we ask our panel members what’s working, what’s not, and what you’d like to see more of. This year, 520 of you took the time to answer – Sorry If...
Jeremy Clarkson is probably not the first person you would choose to front a campaign on climate change. He’s probably not even in the top 100. For much of his career, he...
We’re pleased to share that our Director, Clare Otridge, has been shortlisted for Agriculture’s Woman of the Year at the 2026 British Farming Awards, sponsored by NFU Mutual. Clare is one of...
Clare Otridge, Director of Grounded Research and operational lead for the Women in Food and Farming (WiFF) network, has been named the Market Research Society’s Sustainability Changemaker of the Year for 2026....
As any farmer will know, one of the simplest ways to assess the health of a soil is to disturb it. Dig into it. Add some water. Stamp on the ground. If...
