Challenge
The Senator Group wanted to understand what was really driving happiness in a hybrid workforce. The challenge was that standard employee research was unlikely to uncover the deeper psychological and behavioural drivers behind the experience of hybrid working.
Approach
We designed a complex research programme combining qualitative interviews, facial recognition, speech detection, neurological scans and a nationally representative quantitative study. The work was interpreted through the lens of planned behaviour and psychology, enabling us to move beyond self-report alone and build a richer picture of how employees were experiencing hybrid work.
Outcome
The research revealed that the drivers of happiness in hybrid working were not what had initially been expected. It gave the business a deeper and more nuanced understanding of employee experience and created a much stronger evidence base for future workplace thinking.