Challenge
Oddbox wanted to support the development of a new product range by understanding how customers actually used products at home, what they wanted from the range and what would encourage repeat purchase. The challenge was to design around real-life behaviour rather than assumptions.
Approach
We used AI-supported research to get under the skin of customer behaviour and identify usage patterns, needs and unmet opportunities. The research focused on the context in which products were used at home and helped surface what people genuinely found useful, appealing or frustrating.
Outcome
The research helped shape a product range grounded in real customer behaviour and built around practical routes to repeat purchase. It gave Oddbox stronger confidence that product development was aligned with everyday use and customer need.