Challenge
Fairfields Farm wanted to understand what great taste looked like in the crisp category and who was leading the market on flavour. The challenge was to benchmark taste performance credibly and identify what differentiated the strongest products.
Approach
We carried out taste-led comparative research to benchmark products in-market and identify the drivers of standout flavour. The methodology focused on sensory comparison and helped understand which products led the category and why.
Outcome
The work helped Fairfields Farm understand the competitive taste landscape and gave clearer direction on what set the strongest flavours apart. It provided evidence to support product refinement and flavour-led positioning.