Challenge
The British Horse Society wanted to understand how its qualifications were perceived and how it could improve its offer, remain competitive and engage members more effectively.
Approach
We carried out research with members to explore reputation, expectations and experiences of the qualifications offer. This included understanding how members judged quality, relevance and value, and what improvements would strengthen engagement.
Outcome
The findings highlighted where the organisation could improve its proposition and gave a clearer picture of how to strengthen its qualifications offer and member engagement.