The research included qualitative interviews, facial recognition, speech detection, neurological scans and a full nationally representative quantitative study…then it got complicated. We sought to understand the motivations behind the happiness of a...

200 women in the middle of lockdown were more than willing to test out the latest in skin, hair and nail supplements. We took them over a 3 month trial period documenting...

The Tower Bridge team wanted to know more about their visitors – how did they get there, how much they planned ahead and what they thought of the site…especially in comparison to...

Understanding the reputation for delivering equestrian qualifications and how to improve the offering, remain competitive and engage members in what they do.

What does good taste like? We worked with Fairfields Farm to find out who is doing the best flavours in the market and what makes them great.

When you are one of the world’s most successful brands in fresh produce, what do you do? More research of course! Tenderstem needed to understand how consumers used the product and what...

Barfoots needed consumer opinions on some exciting new packaging concepts for sweetcorn as well as a full taste review of the product. We couldn’t keep our paws off the samples in the...

We have worked with Forest Research, part of the Forestry Commission to better understand their stakeholders, the general public and perceptions of trees across the population.

Oddbox came to us with a challenge to support them in developing an exciting new product range – we used AI to really get under the skin of their customers and develop...

We have worked with BASIS for over 5 years to support them in understanding their membership proposition, the competition, the quality of courses they offer and overall member satisfaction.

We investigated the success of the Permissive Access programme run by Natural England over 10 years. We gathered feedback on their views on the success of the scheme and if they planned...

Ipsos commissioned us as part of a wider European project to undertake research among UK farmers on behalf of Bayer Cropscience. We spoke with 200 UK farmers on environmental concerns for decision...

We created a mock-up shop representing M&S at The Research Hub and gathered the views of 50 M&S shoppers on what they would prefer to see with regard to the flower offer...

Once you go golden you don’t go back to green. Zespri wanted to understand consumer perceptions of the Golden Kiwi in the UK to inform their marketing, retailer pitches and positioning. The...

How do consumers feel about a ‘red on the inside’ apple and will it topple some of the market leaders? Worldwide Fruit wanted to understand appeal and preferences and how their new...

Grounded Research partnered with Aberystwyth University on the NAVIGATE project (Understanding Nature’s multiple Values for InteGrATion into dEcisions). NAVIGATE aligns with a wider EU visionary programme exploring the diverse ways people value...

Conduct a weekly sensory testing programme designed to monitor the quality, consistency, and appeal of a variety of fresh produce products. The programme aims to report on the following: Case Study Approach...

We have been working with the membership team for almost 10 years to provide insight on how to make their member communications one of the most well received in their sector. As...

The pandemic brought new opportunities in healthy snacking so we undertook a ‘mock shop’ experience with panellists to understand more about what attracts them to certain dried fruit and nuts for snacking....

We recruited 100 taste testers from our panel who reflected the Waitrose customer profile to sample 10 new flavours of sausage for both raw and cooked product. The research confirmed the direction...