Red Tractor needed to understand what audit burden really looks like for fresh produce growers, where duplication exists across schemes and where there are opportunities to reduce unnecessary pressure on members. The...

IGD wanted to understand how environmental baselining could be designed in a way that works for farmers, captures credible data and builds trust across the sector. The challenge was to explore a...

SugaROx wanted to understand UK farmers’ awareness, perceptions and use of biostimulants, while also testing elements of the commercialisation plan for a wheat-focused product. The challenge was to assess both market readiness...

The Energy and Climate Intelligence Unit wanted robust farmer insight on experiences of extreme weather, attitudes to climate change and Net Zero, and support for related policies. The challenge was to ensure...

Dyson Farming wanted to understand consumer perceptions of cold pressed rapeseed oil, assess switching potential from other oils and compare how its products performed against a premium olive oil competitor. The challenge...

Aberystwyth University wanted to understand how farmers and the public value nature, and how those different values could be better reflected in woodland enhancement decision-making. The challenge was to capture both economic...

The Senator Group wanted to understand what was really driving happiness in a hybrid workforce. The challenge was that standard employee research was unlikely to uncover the deeper psychological and behavioural drivers...

Rousselot wanted to understand whether women noticed meaningful differences when trying collagen supplements over time and whether perceived benefits varied between formulations....

The Tower Bridge team wanted to better understand its visitors, including how they arrived, how much they spent and how they perceived the site in comparison with other major attractions. The challenge...

The British Horse Society wanted to understand how its qualifications were perceived and how it could improve its offer, remain competitive and engage members more effectively....

Fairfields Farm wanted to understand what great taste looked like in the crisp category and who was leading the market on flavour. The challenge was to benchmark taste performance credibly and identify...

Tenderstem wanted to understand how consumers used the product at home and what future opportunities existed for the brand. The challenge was to move beyond general category usage and identify the specific...

Barfoots wanted consumer feedback on new packaging concepts for sweetcorn, alongside reactions to the product itself. The challenge was to understand not just what looked good, but what packaging cues worked alongside...

Forest Research wanted to better understand how trees and forestry are perceived by both stakeholders and the wider public. The challenge was to capture a nuanced picture of attitudes across different audiences,...

Oddbox wanted to support the development of a new product range by understanding how customers actually used products at home, what they wanted from the range and what would encourage repeat purchase....

BASIS wanted to better understand its membership proposition, the competitiveness of its course offer and overall levels of member satisfaction. The challenge was to uncover what members valued, where expectations were not...

Natural England wanted to understand whether its Permissive Access programme had been successful and whether participants were likely to continue once the scheme came to an end. The challenge was to assess...

As part of a wider European project, Bayer Crop Science needed robust UK farmer insight on environmental concerns and the views shaping decision-making in the sector. The challenge was to ensure the...

MM Flowers wanted to understand what M&S shoppers wanted from the in-store flower fixture and how the flower offer could be designed to better match expectations, shopping behaviour and visual appeal in-store....

Zespri wanted to understand how UK consumers perceived Golden Kiwi and how the product could be positioned more effectively in the market. As a less familiar offer than green kiwi, the challenge...

Worldwide Fruit wanted to understand how consumers responded to a red-fleshed apple concept and whether it had the appeal to stand out in a crowded and highly familiar fruit category. The challenge...

Holy Moly needed a reliable way to monitor the quality, consistency and appeal of its fresh produce products on an ongoing basis. The challenge was to create a repeatable process that could...

NFU Countryside wanted to better understand how to communicate effectively with its membership and how members viewed a number of sensitive or potentially conflicting issues affecting the countryside and farming. The challenge...

Greenyard Fresh wanted to understand what attracts consumers to dried fruit and nut products in the growing healthy snacking category. They needed insight into what stands out on shelf, what drives trial...

Pilgrim’s wanted to understand which new sausage flavours had the strongest consumer appeal and where future product development should focus within the premium retail market. The aim was not just to identify...