Agricultural research that reaches real farmers
Research that drives decisions in Agriculture needs to be reliable, genuine and deliver high-quality insight. It is estimated that 30% of research respondents are not human or have nothing to do with the subject they are answering. At Grounded Research, we’ve removed that challenge.
We specialise in agricultural market research, connecting organisations directly with a large, engaged community of pre-verified UK farmers, agricultural contractors and agronomists who are ready to take part in research. Whether you’re developing a new product, evaluating policy, testing communications or exploring future market opportunities, we help you understand what the agricultural industry really thinks.
Our research combines deep agricultural knowledge with rigorous research methods, giving you evidence you can trust to make better commercial and strategic decisions.
A ready-to-go agricultural research panel
Unlike general market research agencies, we don’t rely on third-party sample providers. Through Five Bar Gate, our dedicated agricultural research community, we have built one of the UK’s fastest-growing panels of engaged agricultural professionals, including:
- Farmers across all major sectors (arable and livestock)
- Agricultural contractors
- Agronomists and Advisors
- Landowners, estate managers and rural businesses
- Food Supply Chain professionals
Our panel is nationally representative of farmers, meaning we can accurately represent sub-sections of the UK agricultural community.
Research designed for agriculture
Our team has decades of experience delivering market research across the food and farming sector – see our Case Studies for previous work. We regularly support clients with:
- New product development
- Agricultural innovation research
- Customer satisfaction studies
- Farmer segmentation
- Market sizing
- Pricing research
- Brand perception
- Message testing
- Behavioural research (barriers and adoption)
- Policy evaluation
- Stakeholder engagement
- Sustainability research
- Technology adoption studies
- Agri-tech market research
- Veterinary and animal health research
Whether your audience is dairy farmers, beef producers, sheep farmers, pig and poultry producers, combinable crop growers, horticultural businesses or mixed farms, we design research that reflects how agriculture really works.
Quantitative and qualitative agricultural research
We offer the full range of agricultural research methodologies, including:
- Online farmer surveys. Rapid access to thousands of verified agricultural professionals through our farming research community.
- Behavioural Research and Data Science. Move beyond what people say to understand what really influences agricultural decision making.
- Depth interviews. One-to-one conversations with farmers, contractors, agronomists and industry stakeholders to uncover the motivations behind decision making.
- Farmer focus groups. Explore attitudes, reactions and ideas in moderated discussions with carefully selected participants.
- Agricultural communities. Longitudinal research programmes that allow you to track attitudes, test ideas and engage with farming audiences over time.
